This is How We Roll

This Saturday’s class (Sept. 12) was all about looking back on traditional PR practices (which are still used by most PR firms) and innovating PR by means of the Internet which is practical because it connects people no matter where they may be in the world. But before that, the respective groups in class had to report on how effectively they promoted their viral videos. Everyone made use of their respective social-networking sites and all other possible means including sending group text and instant messages over the YM just to make sure people would find out about it and check it out. I am even guilty of taking advantage of my job by promoting it on my radio show, but that’s part of the perks of having my own show and set of loyal listeners. 😛

I’ve posted videos in the past on my public Facebook account and they’re pretty viral. Haha. They were probably even more viral than the video my group made and it’s probably because it makes me look pretty stupid. My latest is a 23-second video that I made for kicks at one of my Sunday radio shows. I played one of my favorite 80s tracks from Michael Jackson (Rock with You) and I started dancing and even attempted a moonwalk. I got a bunch of comments which has actually motivated me to shoot more. Haha. 😛 I already posted that embarrassing video on my public account and even got comments there too. 😛 Going to back to the groups’ videos, most of us got a good deal of views but for some they weren’t really able to achieve what they initially had as a goal in making the video.

After that took up three-fourths of the class period, we had quite an intense discussion on PR and how it has revolutionized thanks to the Internet. We also pointed out the differences between online marketing and online PR especially since they are often thought of being overlapping or similar subject matters, when in fact they aren’t.

With that discussion, we were assigned to create our very own Social Media Release on a store or establishment of our choice that’s due at our next meeting. 🙂


September 21, 2009. Tags: , , , , , , . Uncategorized. Leave a comment.