Change

I think this one word explains it all. Everything has undergone change or better yet, a revolution and hopefully, it’s for the better. 🙂

We were fortunate to have a speaker that day (although I had no clue despite the email that was sent out and come to think of it, I don’t think I ever receive any of the class emails. Haha) and there’s a funny story that comes along with this. Sir Barry assigned Jess and I to sort of usher our guests and wait for them at the gates (this was probably because we were sort of wearing matching outfits that day. Haha. Colored tank tops, jeans, doll shoes, and a black cover up – to preserve our Maria Clara image. Haha). We were told that the plate number ended with the numbers 444 so we figured that they’d park in the CAS parking lot. After waiting for over half an hour, we were called back only to find out that the speaker was already there. Haha. How embarrassing, but I convinced myself that he probably was dropped off at the small gate which is why we missed him in the first place.

Today was also the day we had to pass our SMR and I did mine on the Gerry’s Grill branch in Ortigas. It was really convenient for me since I live really close to Emerald Ave. where Strata 2000 is located. This was actually Jess’ contact from last year’s PR group project (I wasn’t a part of it since I skipped PR last semester for my radio job, but will eventually take it next semester) but it was a good thing that they had a new manager which it makes it sort of different from what they might have did last year.

I also contacted my boss, the owner of the radio station I work for, because aside from owning Mellow (FBS Radio Network), he also owns all the Chili’s and Texas Roadhouse branches and I was aiming for Texas Roadhouse in El Pueblo since that’s still in Ortigas and super near my place of residence. Unfortunately, he didn’t wasn’t me to do an SMR on Texas Roadhouse for reasons he couldn’t disclose but he did endorse me to Chili’s which was either in Greenbelt or Greenhills, so decided at the last minute to do Gerry’s Grill instead. 🙂

Back to our speaker, he was quite the interesting fellow and had a lot of really good credentials. Mr. Paolo Pangan works for Yehey Corporation and he gave an awesome talk on what or how the Internet has truly revolutionized almost every aspect of our lives. He started off with a video called “Shift Happens” which gave interesting facts on the Internet which was followed by a powerpoint. It pointed out that via the Internet, anyone can be a publicist, an entrepreneur, a broadcaster, and even a DJ (everyone cracked up at that, but we all know that mixing songs is possible via Internet programs).

A new breed of “prosumers” has been created where consumers can also be producers and vice versa. WEB 2.0 was a world where people were formerly known as merely the audience, but now, the Net has empowered the users to be able to do more and be heard louder – empowerment.

The shift and changes that have and need to be done are from being active to passive, macro to micro, fixed to portable, static to live, messages to interaction, and many more.

According to statistics, over 28 million Filipinos who are online, which means there is 33% Internet penetration. And it’s no surprise that 83% of Filipinos that are online make use of social networking sites while 98.6% watch YouTube. Lastly, the top sites in the Philippines a couple of years back were: 

  1. Yahoo!
  2. Facebook
  3. Friendster
  4. YouTube
  5. Google

The final message of the entire talk was pretty striking which perfectly describes how we should act not only on the Internet, but in all things was “Don’t Shout. Listen.”

It was a pretty awesome day and I definitely learned a lot which reaffirms many people’s belief that somehow we can no longer live without the existence of the Net since everything we do is possible when we’re online. 🙂

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September 22, 2009. Tags: , , , , , , , . Uncategorized. 4 comments.

From Ape to Man

This is the typical notion of evolution for most people but is something we have yet to confirm since this is still an issue of scientific and religious controversy. When we talk of evolution, the first synonym in mind should be “change” and not just any type of change but change for the better. Last Saturday (June 27, 2009) we focused on this particular subject matter and started off with a discussion on how we have changed as students and individuals and how the OrCom program positively stirred us in that direction. Of course we all knew that this was just Sir Barry’s ploy and segue to our actual topic for the day but we played along anyway and it was pretty awesome to discover how everyone I’ve spent the past three years with have truly changed and that includes little old me.  🙂 Vianne, who constantly picks on me despite the fact that she’s my best friend, was hinting for me to share but I really didn’t want to (shy much? haha) but I guess my evolution from first year to present is something quite obvious to most people and the changes that have taken place in my life have been mostly positive. Although my development as a person started way back in my sophomore year in high school and before that I was a totally different Alex but I guess I should reserve that for a more personal blog since that story will take more space than this actual blog 🙂. Actually, watch out for my autobiography, since I’m crossing my fingers that my life will continue to take its interesting twists and turns . 🙂

Back to business, after most of my classmates shared how OrCom turned their lives around, we started talking about how communication has evolved through the years. The acronym B-I-S and their corresponding models were perfect that way we would never ever forget communication evolution. B stands for the broadcast model where communication is one way and there exists an all-powerful and ever-imposing broadcaster who delivers his/her news to a passive audience who can do nothing but take in the news as the broadcaster presents it. The interactive model on the other hand, is simply a modified version of the original broadcast model with the added feature of audience feedback. However promising this model may be, it still has its tiny setbacks. Sure, the audience can make comments and suggestions but that’s where it pretty much ends. There still exists a broadcaster who can opt to read these remarks or not and decide which to air/publish or throw away altogether. As I mentioned when gave my opinion in class last Saturday, I can take this from experience since I, myself, decide whether I want to read the comments my listeners send me on my radio show. For the past few years that I’ve been in the crazy world of radio, people can be either very generous or very harsh, and I’ve had my share of wicked listeners who can pick on the way I mispronounce words, titles, or artists, and even how my voice sounds :). But there are those who do like how I conduct my show and how I sound and they’ve become my regular listeners who look forward to and enjoy my show every weekend. I just remind myself that negative comments do serve their purpose and that is to constantly keep me grounded and make me aware of my unconscious mistakes which allow me room for growth and development – this is so related to evolution 🙂.

Back to the interactive model, Sir Barry and some of my classmates also pointed out that this model was still a better version of the broadcast model since people still have the opportunity to “interact” and share their views on what they see, read, or hear. Although, I still think that despite the broadcasters’ code of separating personal views from the actual news piece, it is inevitable to show one’s view on the topic even by facial expression or tone of voice. Philippine AM radio broadcasters are very guilty of doing such. Actually most news and radio programs and print media have tried to veer away from the traditional model and encourage their respective audiences to send in their feedback and for others, personal material which they may publish.

The last model was the social media model which is probably the model we are all trying to explore. Here, everyone is given the chance to contribute what he/she knows and wants to share to the world. Concrete examples of such are Wikipedia and social-networking sites such as Facebook. Here, there is no longer the presence of a main broadcaster because everyone is considered a contributor or author. Even CNN has a twitter page and over a million, including myself, subscribe and “follow” CNN to get the latest news updates. I’ve actually always wanted to be a broadcaster and I probably still do since that’s a field I’ve dabbled in for the past few years. This is something I realized when I hit my sophomore year (this is sort of related to my personal evolution) and back then, I had no idea what I wanted to pursue not only in college but also as a career. When I entered the pilot class at CSA Makati, my classmates honed my speaking skills and confidence by throwing me into contests like the Bb. CSA and a Broadcasting/News Anchor inter-level competition which I both won. Plus, there’s always my family’s constant support in whatever it is I want to do. But I guess I’m glad that I didn’t get into Broadcast Journalism in Diliman or I wouldn’t have learned all the wonderful things I learned in OrCom .

Lastly, we had a group activity where we had to look for and take three pictures of people or concepts within the campus or outside that would embody the three models of communication and we have to present them by next Saturday. We also have to create a group Web video/blog three to five minutes long about the history of communication. Good luck to all of us 🙂. And that was pretty much how last Saturday was like and what Sir Barry said about communication evolution is probably the best way to sum up our discussion and activity: “These models don’t replace one another, they simply evolve.” In other words, all three models still do exist, but the possibility of new models may be possible in the near future.

Till next week….

-Alex-

July 4, 2009. Tags: , , , . Uncategorized. 2 comments.